In an effort to stand out among the multitude of content messages audiences are receiving, marketing teams are seeking better ways to gain prospects’ attention. Yet, rising above the communication commotion means that marketers must shift their focus from the attention of their audience to meaningful engagement with them. Even better and more effective, entangling them into a conversation that entices them to learn more versus hitting the delete button.
Marketing Engagement and the Absentee Conversation
As channels, content and participants grow, marketers spend their time trying to rise above the noise, asking the questions:
- How do we make it possible for our sales reps to have a good personal conversation with prospects and customers in today’s world of virtual communication?
- How do we craft messages that REALLY make our organization stand out?
- How do we differentiate from our competitors?
- Oh, and one more…
- What is marketing engagement?
Good questions!
Customers, both internal and external, not only want, but NEED, to become part of the marketing message. While a few marketers have cracked the code, many are scratching their heads about how to bring their message to life and make that meaningful connection.
SAVO and Corporate Visions are partnering to explain marketing engagement and share 3 keys to entangle their audiences during a breakout session this week at the Conversations that Win Conference held at the Swisshotel on September 24-26. I’ll be presenting with Lisa Cummings, Vice President of Learning and Story Products at Corporate Visions, who will share her own case study of how Corporate Visions optimized marketing engagement in one of their latest market offerings – Power Launch. If you’re attending the Conversations that Win Conference, stop by for a lively discussion on this exciting marketing evolution and walk away with some best practices.
Hope to see you there!
The post Demystifying Marketing Engagement: Conversations that Win appeared first on SAVO.
